BW: The Art Of Motivation

Professor Vijay Govindarajan via Business Week about the U.S. steel-maker Nucor, a company that treats workers like owners:

Unusual? No Doubt. But Vijay Govindarajan, a professor at Dartmouth College's Tuck School of Business, teaches Nucor as an example of outstanding strategic execution, placing it alongside highfliers such as JetBlue Airways and eBay. "My
students say: 'I thought Nucor created steel.' And I say: 'No. Nucor creates knowledge."'

Source: Business Week by Nanette Byrnes, with Michael Arndt in Chicago May 1, 2006