WP: HP Stock Falters In Spying Scandal

Professor Paul Argenti via The Washington Post about how HP executives are handling the "spying" scandal.

"People will reserve judgment on the company for a few weeks, but if there isn't a big change, with someone of high credibility brought in, it's going to start to affect business," said Paul Argenti, a professor of corporate communication at the Tuck School of Business at Dartmouth. "When a breach in ethics happens in a senior group of managers, it calls into question the management of the company."
"It takes years and years to build up a reputation and a few weeks to lose it. They're doing a very good job of losing it right now," Argenti said.

Source: The Washington Post by Yuki Noguchi and Brooke A. Masters, September 22, 2006