Scientific American: Sony, Microsoft, Nintendo get ready to rumble

Professor Eric Johnson's interview to Reuters is featured in this article on the Scientific American's website. Professor Johnson comments on Sony's failure to supply enough Play Station 3 game-consoles to meet market's demand:

While minor shortages can create beneficial media buzz, Sony's shortage is so severe that its rivals stand to gain, Eric Johnson, a professor at Dartmouth's Tuck School of Business, told Reuters.

Johnson predicted that holiday shoppers who are unable to bag a PS3 may just grab the Xbox 360 instead: "My thought is that Microsoft is the real winner this Christmas."

Source: Scientific American by Lisa Baertlein, November 15, 2006